With the digital landscape constantly evolving, real estate brokers have more channels than ever to help you share your expertise with the world.
At this point you might be asking yourself if social media will really have any measurable impact on your business.
The truth is: for real estate brokers, social media is only one of the many (many, many!) tools in your marketing toolbox. Real estate is, at its core, about relationships. Social networks are not just a platform for advertising and marketing: they are a great place to initiate, create and nurture relationships.
No matter how deep and devoted your real estate clientele is offline, those people are probably also online engaging with real estate brands and professionals. That’s why it’s essential for you to be social online - be a social broker!
Social media is, simply put, online word of mouth. A strong social media presence will not replace your traditional marketing tactics, but adding social media to your strategy can and will help you attract and retain clients and build a stronger brand.
ABOUT MARIS CALLAHAN
As a public relations and social media leader, I believe that high quality content is the key to excelling online. Not only can you raise awareness and build trust, but you can convert clients, too. Your social media content can sell, but first it should educate, entertain, inform and inspire.
I have nearly fifteen years of experience building and promoting brands online at some of the world's leading PR firms, most innovative brands and businesses, as a consultant to small businesses and at one of the top real estate brokerages in the United States. With experience creating content, promoting the content and engaging with audiences through public relations and social networking, I can help you define a social media strategy and use it to grow your brand and business.
When creating a social media plan for your real estate business, you need a plan that is custom-designed for your business -- not a one size fits all approach.