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Here's where to contact us:
1) POST your social media questions, share ideas, and find referrals for your clients moving out of state/province in our Members-Only Facebook Group (The Social Broker VIP).
2) DM us any time on Instagram! @the.social.broker.
3) EMAIL us your tech support questions at email@example.com.
YOUR CONTENT LIBRARY
APRIL 1 - FILL IN THE BLANK
Crank up your favorite __________ [whatever type of music you turn on while doing a home project!] and get ready to tackle that April to-do list. Pick a few items from the list below if you're not sure where to start!
🔋 Test smoke and carbon monoxide detectors
💨 Clean out humidifiers
🌧 Clear out gutters and downspouts
🚰 Clean garbage disposal
👗 Purge closets and drop off clothing donations
🥘 Cook a dish you've never tried before
🚿 Clean shower curtain and replace liners
🌿 Buy indoor plants to freshen the air
🏡 Wash window frames and wipe down screens
🧹 Clean grill and propane tank
🌷 Plant fresh flowers outside
🛒 Hit up the Target Dollar Spot for spring decor
🏖 Start planning your summer vacation
As always, I added a few fun items for you to try, too 😉 What's on your to-do list this spring?
APRIL 2 - FILL IN THE BLANK
**I always like to share these fun holidays because after the past year, why not find any excuse to celebrate!?
In April, I'm most looking forward to __________ [tell us your favorite upcoming "holiday" and why.
If you're going to celebrate something specifically give some detail.
For example: "I can't wait to ride bikes with my husband to grab an IPA at @revbrewchicago on National Beer Day! What's your favorite brew pub? What are you celebrating in April?].
** Feel free to customize this post in Canva with any other holidays relevant to you: www.nationaldaycalendar.com/april**
APRIL 3 - COPY AND PASTE
Q: How much do I really need to put down to buy a home?
Good news! It's *not* 20%.
Even though 20% has historically been the magic down payment number, few lenders still require 20% at closing. In 2020, the median down payment on a home was 12 percent for all buyers, 7 percent for first-time homebuyers, and highest for repeat buyers at 16 percent (according to the National Association of Realtors).
Many mortgage programs allow as little as 3% down or in some cases, no money down. While you should always chat with a qualified lender to figure out the best loan option for your own finances, there will be a few benefits to putting 20% down on your home.
↪️ No PMI - if you put less than 20% down you might wind up paying mortgage insurance until you accrue more equity.
↪️ Better interest rates - in some cases, if you put more money down you'll qualify for lower interest rates.
↪️ Less interest over time - if you put more down, you'll pay off your loan faster which means less interest.
↪️ Lower Monthly Payments - the larger your down payment, the less money you’ll borrow for your mortgage loan.
↪️ Competitive Edge - a larger down payment can make your offer more attractive to sellers as they'll anticipate fewer issues during the mortgage contingency period.
The bottom line: whether you have a 20% down payment saved or not, it'a time to start investing in your future instead of your landlord's! 😉 Drop me a DM if you're interested in an initial conversation to see where you're at and create your game plan.
APRIL 4 - BRAND PERSONALITY: CUSTOMIZE IT!
APRIL 5 - BRAND PERSONALITY: CUSTOMIZE IT!
I've got my _____, [oat milk latte/green smoothie/bulletproof coffee/big glass of lemon water], my _____ [something you do to start each day] is done and the phone is fully charged: Monday, here I come!
Most Mondays you’ll find me in my _____ [office powering up the laptop/supervising e-Learning from the dining room table in the morning and then taking client calls and arranging showings in the afternoons/whatever your Monday routine usually is] with my _____ [what is something you always have with you? cup of coffee/water bottle/iPhone ready for Instagram Lives/Spotify playlist on].
Today I _____ [share what's on your agenda: am driving the carpool, will swing by Starbucks to grab lattes for my client and I and then it's showings until lunch with my accountability partner @abbylkelley].
Then I'll be ____ [where can people find you: popping onto Clubhouse to listen to a room about strategies for an accepted offer/heading to a continuing ed class at the office/back to the home office to review offers to present to my seller!].
Hopefully by tonight, I'll have time to _____ [pour a big glass of wine and catch up on emails/watch your favorite show/take the kids to the part and then eat dinner with my family -- hubby is making shrimp tacos tonight!]. Tell me in the comments: what's on your agenda today?
APRIL 6 - COPY AND PASTE
The definition of contingency: something you don't want to put in your offer right now.
I'm just joking...*mostly* 😂
In real estate, a "contingency" refers to a condition of the purchase agreement that must occur in order for the transaction to keep moving forward.
As the home buyer, there are many contingencies that you can choose to include in your contract, two of the most common being mortgage contingency and home sale contingency.
In a mortgage contingency, you will have a specified amount of time (often 30 days) to secure financing on your home. In a home sale contingency, you would have time to sell and close on your existing home in order to finance the new one.
If your existing home doesn't sell for at least the asking price, you can back out of the contract without legal consequences.
In our current market, homes are moving quickly and often in multiple offer situations that are driving home prices up. The fewer contingencies you can include in your offer, the more attractive your offer will look to home sellers.
APRIL 7 - COPY AND PASTE (GREAT REEL/VIDEO SCRIPT)
What to expect when buying a home this spring 🌷
It's true that inventory is low and demand is high this spring and though we're not sure when the market will even out, we do know that if you plan to buy a home, the key to an accepted offer is to prepare and plan in advance.
Here are a few things that you can expect from the market these next few months:
✔️ Low inventory will continue to be an issue. There is some speculation that as the more people receive the COVID-19 vaccine, more sellers will feel comfortable coming to market, freeing up some inventory. Of course, some sellers are not listing because they don't know where to go, or due to job uncertainty. It's more likely that we will continue to see seasonal shifts in inventory as we approach the summer/fall.
✔️ Mortgage rates and home prices may inch up further. Rates are still low, but have been creeping higher since bottoming out in early 2021. With the economic stimulus bill pumping more money into the economy, inflation is likely, as are increasing interest rates. While buyer demand remains strong, sellers are often receiving multiple offers and entering bidding wars which drives up home prices, too.
✔️ Cities are seeing renewed activity. Although people sought larger homes and outdoor space in response to the pandemic in 2020, urban real estate markets are beginning to pick up again. Even in New York, once the epicenter of the coronavirus, contracts are up and homeowners are seeing signs of market rejuvenation.
✔️ We might have to get creative! The highest offer isn't always the best offer (we'll talk more about that another day!). When we work together to find your dream home, I'll help you get pre-approved, craft a competitive offer and bring everything I have to negotiations. It might not happen on the first or second try, but I will stick with you until I can say my favorite words: "you got the house!"
APRIL 8 - FILL IN THE BLANK
ALTERNATE PHOTO: You in a new construction home, you at a lot/vacant land site, you in front of a new building/sold out sign, you looking over blueprints with a builder client, you in a hardhat on a tour of a new property. **I do not recommend staging these photos, but if you have one on your phone or you happen to be doing one of these activities, snap a pic!**
Q: Do I still need an agent if I'm buying new construction?
You're still buying a house, right!? Look, I love our local builders -- there are so many great ones in _____ [your town - tag a few if there are any you work with regularly]. But, when you're buying new construction, the agent representing the builder is their advocate, not yours. They are looking out for the interests of the builder, so you need a professional to represent you throughout the transaction.
It's in your best interest to have someone who can go to bat for you during negotiations (pro tip: builders are more likely to offer concessions or upgrades than they are to reduce the list price), inspections (even builders make mistakes!), during inevitable construction delays, and during the final walk-through if any last-minute issues come up (and they almost always do -- most builders come with one-year construction warranties).
If you're considering a new build and want to learn more about how I can help you though the process, shoot me a DM and we can set up a Zoom coffee chat to come up with a game plan!
APRIL 9 - COPY AND PASTE
APRIL 10 - COPY AND PASTE
Guess what? You do not have to be debt-free if a home purchase is in your plans.
Is it a good idea to start paying down any consumer debt as you plan to buy? Absolutely.
But if you have some student loan debt and you're in good standing with on-time payments, most lenders will work with you.
Your lender is going to look at is something called your debt-to-income ratio and while it will be one factor that they consider when assessing your loan application, student loans or something like a car loan usually won't be a dealbreaker (just don't buy that car between pre-approval and closing!).
If you want to speak with a lender about your specific financial situation, DM me and I'll be happy to make a few great recommendations for you!
APRIL 11 - FILL IN THE BLANK
Do you clean before your cleaning service or housekeeper comes to clean your house? I _____ [always do - my mom made my siblings and I clean our rooms for our cleaning service when we were growing up and never broke the habit/I just can't help myself, I'm a clean freak and sometimes I go overboard before our monthly housecleaning/try my best, but sometimes I don't have time to empty the dishwasher and it's such a relief to come home to a clean kitchen!].
I hate to break it to you, but our parents were right: it is a good idea to tidy up your home before your professional cleaner arrive to work their magic.
Here's why: If your sink is full of dishes and there's laundry piled up on the floor in the bathroom, your housekeeper is going to straighten up for you. And depending on how often you have them, that might cut into the time that they could be spending deep cleaning your home and doing the things that you never get to: think baseboards, behind the toilets, refrigerator coils, and so on.
If your home is tidy when your cleaning service arrives, they might even be able to do some extra tasks that they won't have time to do if they're straightening up your office.
And of course, if you pay them by the hour, you can actually save money by handling some of the more ordinary household tasks yourself.
Now it's your turn to 'fess up! Do you clean before your cleaning service/housekeeper comes?
APRIL 12 - BRAND PERSONALITY: CUSTOMIZE IN CANVA
Meet my team ✨ I LOVE what I do but the truth is, I couldn't do it without the people around me who make me better, every single day.
Thank you to my wonderful team for always _____ [talk about how your team helps and motivates you].
**Introduce your team mates! if you work on a team, share a team picture and talk about why you chose to be on a team, how your team makes you a better agent. If you are introducing associates like lender, inspector, etc. be sure to tag each one IN YOUR PHOTO and in the caption.
**Alternate idea: talk about a time where your team helped you solve a challenging situation for a client. Did you lender swoop in at the last minute with a video testimonial in support of your buyer to help you win in multiple offers? Or are you a working mom who consistently tag teams with another agent on your team for showings as you balance work/life? Get a little personal and use emotion to make yourself relatable and tap into the "know like trust" factor!**
APRIL 13 - FILL IN THE BLANK - CUSTOMIZE IN CANVA
Is anyone else ready to say spa-aah? It's been awhile since I've had a _____ [your favorite spa treatment] but when I do indulge, I love the _____ [service] at _____ [a favorite spa].
Here are a few of the other best spas in _____ [your town] - tell me yours in the comments and then tap the bookmark icon to save this post for future reference!
APRIL 14 - COPY AND PASTE
5 things to look for when house hunting 🏡
In this competitive market, it can be easy to get wrapped up in the excitement of finding a home you love and getting that offer in ASAP.
During the home inspection, your inspector is going to focus on safety, structural and systemic issues. So if you're serious about buying the house, pay attention to the details when you're touring homes.
◾️ CEILINGS: I know, it might seem crazy to examine the ceilings, but you'll want to glance over them to look for signs of water damage or repair. Ideally, the seller should disclose leaks or water damage, but it is always possible that there was damage the seller isn't aware of, or does not mention during negotiations.
◾️ STAIRCASE(S): If you plan to redo your floors, take notice of the shape of your stairs. Stairs on a curve or angle can be a lot more expensive to replace or refinish than straight staircases. Also, bring a measuring tape to the home inspection -- if your staircase is especially narrow, you'll want to ensure that you can get furniture into your new home without damaging the walls.
◾️ WALLS: Take notice of where things like thermostats, light switches and electrical outlets are placed. While you can usually change these, it's good to know upfront if they be prohibitive for things like hanging art or placing furniture.
◾️ VENTS - Same goes for HVAC vents. You won't want to block these with furniture, so take note of where they are ahead of time to save yourself some hassle on moving day.
◾️ WATER PRESSURE - Turn on the shower faucets and make sure you can live with the water pressure. Sometimes in older properties, weak water pressure can mean a lot of plumbing headaches ahead of you so it might be something to work into your budget.
What is one thing you wish you had known about your current home before you moved in?
APRIL 15 - COPY AND PASTE (CUSTOMIZE IN CANVA)
I know what you're thinking... The market is hot, my parents in Florida sold their house on their own and besides, it's a seller's market and our house is totally going to sell itself.
Before you buy into any of the outdated real estate advice that I know is out there, hear me out! Anyone can put a For Sale sign up in your yard or open doors for you, but when I represent you in a real estate transaction I bring the most modern and sophisticated strategies to help you reach your goals.
Your house might sell itself, but you need an agent with the latest marketing strategies to help you get top dollar and the best terms. So, let's set the record straight!
Swipe to read a few of the most outdated real estate tips that, for some reason, are still circulating, and of course, the modern interpretation that I'm bringing the table.
Questions? Drop them in the comments or shoot me a DM any time!
APRIL 16 - FILL IN THE BLANK
APRIL 17 - COPY AND PASTE
Did you know that as a home buyer, it will cost you absolutely nothing to work with a real estate agent? 🤩
I mean, unless you count the cost of the house 😉
Before a homeowner lists their home for sale, they sign a listing agreement with their listing agent that spells out the listing agent's commission, which is usually 5-6% of a home's sale price. That commission is then split between the listing agent and buyer's agent.
Fees come out of the sellers’ proceeds while you, as the buyer, generally will not have to pay to work with a real estate agent.
APRIL 18 - COPY AND PASTE
It looks like remote work is here to stay and that means home office spaces are still going to be a priority for home buyers.
If your home office needs a refresh, take note of these design trends.
✨ Soothing colors - soft shades of blue and green are popular in home offices (like Benjamin Moore's Color of the Year - Aegean Teal). Warm, comforting hues often boost creativity and productivity and promote serenity and wellness.
✨ Creative use of space - with the whole family working and schooling from home, people are getting creative. Closets, alcoves, dining rooms, and space under stairways are all being transformed into functional home office space.
✨ Natural decor - bringing the outdoors inside is in, with woven wall coverings, natural fibers and a focus on warmth and tranquility. Think: wood, rattan, wool, and leather.
✨ Fresh air- pair those natural elements with sheer or no window treatments to bring the outdoors in. If you're lucky enough to have indoor/outdoor space, consider working in your sunroom, screened in porch or even outdoors on nice days for an instant mood (and productivity) boost!
✨ Smart tech - with remote work becoming a permanent part of our reality, people are adding high speed wireless, wifi boosters and even extra outlets. Adjustable lighting to help mitigate the effects of extra screen time and wireless sound systems are also trending.
Are you working from home? Tell me about your home office space!
**Source: Inspired by Inman**
APRIL 19 - BRAND PERSONALITY (CUSTOMIZE IN CANVA)
**Customize this caption based on your local market. If you're more of a pragmatist, share the numbers and tell your audience what they mean. This could also be a good market update reel - share a few quick market stats in a <15 second video. The goal is to show your face and provide valuable information.**
OR - use the following caption.
"How's the market?" is probably the most common question I get as a real estate agent -- and I love answering it every time!
In _____ [your city] there are _____ [check the numbers in your local MLS] homes currently available for sale. While that is _____ lower than usual at this time of year, I like to look at low inventory as an opportunity! _____ [find the local number] homes closed last month, so deals are definitely still happening!
For sellers: buyer demand is up -- a great opportunity for you. If you're on the fence about listing this year, here's an option: we can list your home on the private listing network (PLN) and I can market it to my network of local agents as an off-market/pocket listing. If you get an offer, you can make a decision without the added stress of prepping for open houses and going to market.
For buyers: on the flip side, if you're considering buying, don't let the words ""low inventory"" deter you from starting your search. There are plenty of homes available in _____ [your city], even though many of them are selling quickly. The opportunity is to get creative and think outside the box - strategic offers to win those multiple bid situations, and expanding your search into neighborhoods that you might not have considered but will ultimately be perfect for your family.
My goal as your agent is to always see the positive and help you imagine you life in your dream home -- let me take care of the rest!
APRIL 20 - COPY AND PASTE
Jargon alert: when you apply for a mortgage, you're going to hear a lot of big words that you never thought you'd actually need to know outside of economics class.
One of those phrases is " debt to income ratio." When you seek financing to buy a home, there are a number of factors that loan officers use to determine the strength of your application. Your income, employment history, credit history/credit score, and debt-to-income ratio are a few of the bigger ones.
Debt-to-income ratio is, simply put, the amount of debt you have compared to your yearly income. Loan officers can work with some types of debt, like student loans, but if your debt-to-income ratio is too high, you might not qualify for a loan (or you'll have to pay a higher interest rate).
So, if you have some debt, don't stress about it, but do your best to pay it down asap if you're planning to apply for a mortgage! If you're ready to start the pre-approval, I have some great lender that I can connect you with for an initial conversation!
APRIL 21 - COPY AND PASTE (ALSO A GREAT REEL/VIDEO SCRIPT)
Cash is king...or is it? Here is a peek at a few of my strategies to get your offer accepted, even if we're up against an all-cash bid. Of course, we can always simply bid higher, but here are a few other tricks I have up my sleeve, too! ⬇️
1) I do my homework. I will do my best to find out as much detail as possible from the listing agent. For example, if we know how long the seller has lived in the house, why they're moving, how quickly they want to move, we can craft an offer most likely to appeal to them. Some sellers are more motivated by timeline, while others may be emotionally invested in the transaction. Others may have an opinion about which service providers (like title company) we use throughout the transaction.
2) Be prepared to be flexible. Once we know what the seller is looking for, we need to meet them where they are. Meet or exceed the seller's earnest money requirements, timeline, closing date, and consider offering to limit how much you'll ask the seller to fix if inspections reveal minor issues with the home.
3) Partner with your lender. The reason a cash offer is usually more appealing to a seller is because without a financing contingency, it's a lot less likely that the deal will fall apart. Sometimes an enthusiastic endorsement from a loan officer (via email or even in a video message to the seller's agent) can reassure the seller that your financing is secure.
If you want to hear more of my strategies for an accepted offer, shoot me a DM anytime and I'd love to talk shop with you over a cup of coffee (in person or Zoom).
APRIL 22 - TWO OPTIONS: EARTH DAY/TAKE YOUR CHILD TO WORK DAY
**TWO OPTIONS FOR TODAY'S POST**
1) *REEL PROMPT* Take Your Child to Work Day
Take a video clip of your son, daughter (or grandchild, niece, nephew, godchild, cousin, young friend) answering each of the below questions.
-What is your mom's/dad's name?
-What do you think a real estate agent does?
-What does your mom/dad like about their job?
-Would you want to do your mom's/dad's job when you grow up?
-Clip it all together in a 30 second Reel
-Record live in IG stories and post (<2 minutes)
-Make it a <60 second video to post to your IG feed and share to story.
2) Earth Day Caption:
Save the earth...it's the only place that has tacos 🌮🌮🌮 [or sub in the emoji for something you love, pizza, wine, tacos, margaritas, etc].
Stop your scroll for a few ways you can make a difference this Earth Day, and every day,` to have a greener and more efficient home. Be sure to save this post for future reference, too.
APRIL 23 - COPY AND PASTE (CUSTOMIZE IN CANVA)
It's no secret that I'm a little obsessed with Target. So I thought I'd share a few of my favorite home finds that I think everyone should know about!
What do you add to your cart every time you find yourself in Target?
**TIP: If you don't shop at Target, pick a store you do shop at and customize the graphic, or snap a picture in the store next time you're there and list your finds in the caption.**
APRIL 24 - COPY AND PASTE
Here's why the highest offer doesn't always win 👇🏼
While it's true that in many cases, a home seller will take the highest offer on their home to maximize their return on investment, there is no guarantee that the highest offer will be accepted.
Here are three situations that might supersede a higher offer:
1. An all-cash offer: a buyer paying cash means there is no chance that financing will fall through, giving the sellers more confidence in the transaction.
2. A fast closing date: if a buyer can move more quickly and the seller up against a timeline (like a sale contingency on their next home) a quick closing could be the most attractive offer.
3. There are no contingencies: if the buyer doesn't have contingencies, the sellers might like that the offer that is free and clear of potential complications or delays.
While you do want to go in with the highest and best offer you can, remember that keep in mind that price isn't the only factor that sellers are looking at.
APRIL 25 - COPY AND PASTE
"Uh oh, did we forget the....?"
Moving into a home can be overwhelming: you have so many BIG things to focus on like making sure your movers know where to go, changing over your utilities, and keeping track of finances. But I don't want you to sweat the small stuff, either!
So here are a few things to be sure you have at the ready for your first night in your new home:
🔦 Heavy-duty flashlight
🧼 Set of all-natural cleaning supplies
🚿 Shower curtain liners
🔋 Supply of AA, AAA, C and D batteries
🚽 Toilet plunger
🗑 Extra garbage can liners
💨 Smoke & carbon monoxide detectors
🚪 Doormat/welcome mat
🧯 Fire extinguisher
👗 More hangers than you think you'll need
SAVE this post to reference when you do your next moving day Target run! PS: this list applies to anyone, if you want to stock up for emergencies!
APRIL 26 - BRAND PERSONALITY (CUSTOMIZE IN CANVA)
We all have a few guilty pleasures, right? After a busy weekend of _____ [18 showings, meeting two new clients and hosting an open house at 42 Sycamore Drive/whatever your real estate life included this weekend!], I thought I would share a few of mine.
-My go-to breakfast or brunch order is always the _____ [your favorite item - tag the restaurant if you have a favorite!]
-When I have a (rare!) day off, I always _____ and _____ [sleep in a little bit and spend as much time as I can outdoors!/eat dinner with the kids and catch up on my Netflix shows - my favorites are Schitt's Creek and Parks & Rec].
-When I'm at happy hour, you can bet that I'm ordering _____ [an extra-dirty martini/a big glass of Sonoma Cabernet/a local IPA].
-On busy days when I don't have time to eat lunch, I usually have _____ [grilled nuggets and waffle fries from Chick Fil A/an oat milk iced latte and a handful of almonds/whatever your on-the-go lunch is].
-When I really want to splurge and treat myself, I _____ [book a massage at Exhale Spa/take my kids hiking and on a picnic/go on a yoga retreat/whatever a big treat is for you].
Tell me: do we have anything in common? What's something you absolutely love to do to treat yourself?
APRIL 27 - FILL IN THE BLANK (CUSTOMIZE IN CANVA)
If Spring Fever is hitting you hard this year, then plan a day outdoors!
We have so many beautiful parks and botanical gardens here and I love spending a day at _____ [name a favorite place in your area]. Here are a few of the other best botanical gardens in _____ [your area] that are worth the drive!
Tell me in the comments if there'd anything I missed!
APRIL 28 - COPY AND PASTE
Q: Can I get a mortgage if I'm self-employed? In short, yes! The longer answer? You might have some paperwork ahead of you.
Mortgage lenders routinely require proof of income to approve a loan, and if you don't have a W-2 or recurring paycheck, you may have to jump through a few extra hoops in order to qualify.
If you happen to be your own boss, here are three questions to ask yourself before your next home purchase:
1) Is your financial house in order? When you're self-employed, mortgage companies are going to need to see extra documentation, so be sure that your debt is paid down and your credit score is solid.
2) Do you know a lender experienced with self-employed borrowers? If not, I can provide you with a few great options when you're ready.
3) Have you reviewed your documentation with your accountant? If you're self-employed, you may need documentation from your CPA before you can before you apply, so be sure to give them a heads up before you start the application.
APRIL 29 - COPY AND PASTE
Our homes have become the center of our universes during the pandemic and this year, buyers are seeking amenities that make living and working from home more comfortable and fun.
According to Inman, here are a few of the luxury amenities today's buyer is seeking:
🌳 Outdoor space: homeowners are more appreciative than ever of private outdoor spaces upgraded with all of the comforts of home. Think: outdoor kitchens, living rooms and televisions -- perfect for safe summer entertaining.
💻 "Zoom rooms" and eLearning space: the home office is now a go-to amenity for homebuyers and many are seeking quiet and aesthetically pleasing spaces for virtual school, remote work and that perfect Zoom backdrop.
🏋🏼♀️ Home gyms: with fitness centers closed or operating at limited capacity, buyers want to have space for those weight rooms and Peloton bikes.
⌚️ Smart home features: Smart home devices are officially here to stay. Smart thermostats, door locks, and doorbell security cameras are becoming mainstays -- especially with all of those Amazon packages piling up at the door.
🧼 Sanitized homes: cleanliness and personal hygiene are at an all-time high. Dog washing stations, air filtration systems and in multi-family buildings, hand-washing stations, are becoming more common.
What are some features you'd love to have in your next home?
APRIL 30 - COPY AND PASTE
Is there such a thing as having too much crown molding in your life? Totally asking for a friend 👀
POST TIP: Is there a home feature you're totally obsessed with? Update the graphic in Canva (i.e. shiplap, subway tile, textured wallpaper -- whatever you like). You can also update the graphic in your brand colors/fonts!