If you sell real estate, then it's likely that you've encountered an unhappy client.
One of the most common PR questions that my real estate social media clients bring me is what to do when an unhappy client leaves a negative review on social media.
In real estate, where the competition is deep and challenging, even one negative review can jeopardize someone's business. Reviews and referrals are invaluable and whether they are warranted or not, they can make or break a deal.
Now, with that said, I feel like I also have to say this: some people are impossible to please no matter what you do and others are just plain unreasonable. Some people will never b satisfied whether you respond to the review or move mountains to correct whatever problem occurred.
Before you launch your real estate social media accounts, you need to think about the brand you want to present online. Your brand is more than just your logo and a tagline, your brand will communicate to clients and prospects who you are and what you value.
Before you invest in a brand, it's important to take stock in what you have already done, what others are saying about you, and what values you wish to communicate to the public.
Here are several actions you can do today before you begin to build your real estate social media plan.
A picture is worth a thousand words. And let's face it, no one has time to read a thousand words right now.
In an industry like real estate, where branding and design are crucial to our overall success, having a real estate Instagram account is a no-brainer.
Here's why every real estate broker should be using Instagram