One of the most frequently asked questions in my real estate social media workshops is: "where can I find content to post on my social networks?" A lot of real estate brokers rely on their listings and open houses, but that can become stale very quickly, especially when you follow the 80/20 rule for sharing content.
Luckily, there are tons of options for real estate agents who are looking to breathe new life into their social media strategies. These are game changers if you're stuck on what to post, so I've rounded up a list of the ten best resources for free real estate social media content.
Posting your listings is great, but if all you post is photos of the front of houses, your feed is going to get boring really quickly and the people who are following you are going to mute you in their feeds or even unfollow you.
Yes, your clients will see that you're posting their listings, but would you rather they see multiple posts with little engagement, or one post that reaches thousands of people?
I think we both know the answer. Canva allows real estate agents to create irresistible graphics that help engage readers. You can create multiple pieces of content from one listing. Create professional collages, quotes, infographics, advertisements and more -- all customizable with a few quick clicks.
Canva also provides a consistent stream of new, professionally-designed graphics specifically for real estate agents. Canva is free, but if you upgrade to Canva for Work at $12.95 per month you'll unlock more templates and features.
If you're ready to dabble into video but you aren't ready to take the leap to hire a professional videographer, Wistia provides simple software for creating, managing, and sharing videos for businesses.
What I like about Wistia is that it really gives you a platform to educate your current and future/prospective clients. Good social media content should have a purpose. Wistia is a platform that lets you become the face of your brand and share your expertise.
Under the free plan, you can create three videos per month, upgrades buy you more videos, the ability to remove Wistia branding from your videos, priority support and additional features.
Even though Pinterest is a social network in and of itself, it can also be great place to find content from likeminded publishers.
Pinterest is a digital version of a bulletin board: people pin content that they like and want others to see. As you find quotes, images, infographics and articles that relate to your brand or business, feel free to share them or re-post them on your own networks -- just remember to give proper credit to the original source.
Proper credit varies by medium, but typically includes giving photo credit to the photographer, tagging the original source's social network or leaving a link back to the original source.
Once a social media darling, people aren't using Twitter the way they once did. Where it was once one of the most social, conversational platforms people are congregating on more visual mediums like Instagram and on Instagram stories.
Twitter is still super useful for finding content to share on other platforms though. I use it as a news feed and in addition to following friends, colleagues and brands I like, follow publishers that reliably provide me with news and content to share with others.
I love to read the news in the morning to stay informed about current events, issues and trends. The problem is there are so many different sources to follow that it is impossible to make it through my entire reading list.
Flipboard curates the world's stories to keep people informed, and involved. You simply sign up for a free account, select the topics you're interested in (you can pick everything from politics to real estate to knitting to cute animals) and Flipboard will find articles for you to share.
YOUR BROKERAGE'S BLOG
Most major real estate brokerages offer some type of blog or content for you to share. When I worked at @properties I launched the @home blog with three fresh, original pieces of content every week for brokers to share and repurpose.
If your brokerage offers something like this, use it! Don't just stop at hitting the share button and calling it a day. Whenever you share any third-party content, you should always give the post context and include a few sentences about why you are sharing that specific item.
Certain blog posts lend themselves really well to
In addition to @properties, Coldwell Banker has the Blue Matter blog, Baird & Warner has a video series partnership with Chicago Sun-Times that lives on its B&W Blog, and Compass' neighborhood guides are a great resource to point clients who are looking for advice and tips on where to live.
SMALL BUSINESSES IN YOUR NEIGHBORHOOD
Any business that creates content is doing it because they want people to see it. When you create beautiful graphics from your listings and see that only 12 people have liked it even though 200 people follow you, it's a little discouraging, right?
In order to make sure people are seeing your content you need to interact with other accounts. Whether or not you want to interact with other real estate brokers on social media (and I think you should, but I'll save that soapbox for another day) there are plenty of local businesses you can socialize with on Facebook and/or Instagram.
Pick your favorites -- restaurants, coffee shops, boutiques, art galleries, pet stores, craft stores, you name it -- and follow them on social media. Share their content (with proper credit and attribution of course).
Not only is it free content for you, but it's good social etiquette to interact with others' accounts and show that you're there to engage and have conversations.
LOCAL NEWS MEDIA
A good realtor knows everything about the communities where they sell homes. Keep an eye on your local newspaper headlines, stories on your local morning shows and evening news.
While you might not want to share crime stories and politics, there are often great features "feel good" stories that shine a spotlight on the people in the community.
It's a great way to show off your community - and your knowledge of your community - with your prospective buyers and sellers.
If they recognize you as an expert, they'll think of you when they have real estate needs,
Raise your hand if your social media strategy for each listing is the same: posting the link to