The most important part of your brand on social media is you.
If you want social media to work for you -- help you reach new audiences, earn trust, build relationships, stay top of mind among your clients, and and grow your business -- then you need to show up regularly. The Social Broker content will help you add value to your audience, and social media is a balance between consistency and variety, business and personality.
The content that you post from The Social Broker will only go so far until you are also willing to incorporate bits and pieces of your brand personality into your feeds.
Does that mean you need to hire special photographers to follow you around taking glamour shots? Um, no.
Does it mean you need to take cheesy photos of yourself holding a set of keys and moving boxes? Not in this membership!
Here are some photo suggestions that you might snap on your phone and incorporate into this month's calendar. Pick 4-5 to do throughout the month.
EXTRA CREDIT: Jump on Instagram Stories and give a two-minute market update! Answer some (or all!) of the following questions for your audience.
The content that you post from The Social Broker will only go so far until you are also willing to incorporate bits and pieces of your brand personality into your feeds.
Does that mean you need to hire special photographers to follow you around taking glamour shots? Um, no.
Does it mean you need to take cheesy photos of yourself holding a set of keys and moving boxes? Not in this membership!
Here are some photo suggestions that you might snap on your phone and incorporate into this month's calendar. Pick 4-5 to do throughout the month.
- You and your family getting ready for back-to-school (like Ryan Foxworthy).
- The work-from-home/virtual school set-up in your household (this would make a good video story/mini-home tour!)
- September 6 is National "Read a Book Day." Snap a photo of the books on your nightstand waiting to be read.
- You holding your favorite coffee beverage (am I the only one who goes from Iced back to Hot this month!?).
- September 16 is National Guacamole Day. Post a photo of you at your favorite place to get guac! (OK, this is just an excuse to go out for guac).
- You at a favorite local business (see Kellie Kintigh). Tag the business and share it to your story, tagging the business there too.
- You decorating your home for fall or a set-up of the fall decor on your front porch, etc.
- You in the car (yes, a car selfie!) in between showings (like Kim Marchena).
- September 28 is National Good Neighbor Day. Share a photo of (or with!) your favorite neighbors. Talk about why you love your neighbors!
- Share your "why" - why you love real estate and what you do it for. Photo can be a client, a
- What is your guilty pleasure? Share a photo of yourself enjoying it (like Juliana Yeager!).
- Are you starting to venture back out? Share a photo of you and a friend/significant other/relative out to dinner, tag the restaurant, and share it to your story, tagging the business there, too.
EXTRA CREDIT: Jump on Instagram Stories and give a two-minute market update! Answer some (or all!) of the following questions for your audience.
- What is the market like right now? For buyers? How about sellers?
- Is now a good time to buy? Do you think mortgage rates will meaningfully increase?
- If I am thinking of listing my home right now, should I do it, or should I wait until Spring?
- Do you think it will slow down for fall?
- What should I do if I am thinking about buying or selling?