The most important part of your brand on social media is you.

If you want social media to work for you -- help you reach new audiences, earn trust, build relationships, stay top of mind among your clients, and grow your business -- then you need to show up regularly. Social media is a balance between consistency and variety, business and personality.

The content that you post from The Social Broker will only go so far until you are also willing to incorporate bits and pieces of your brand personality into your feeds.

Does that mean you need to hire special photographers to follow you around taking glamour shots? Um, no.

Does it mean you need to take cheesy photos of yourself holding a set of keys and moving boxes? Not in this membership!

Here are some photo suggestions and the accompanying caption templates for you to use throughout the month. Pick 4-5 that feel organic to you and try to do one per week!

Most of you know that giving back to __________ [animal rescues/help fight hunger/pediatric cancer research/name the cause] is near and dear to my heart. This year, I had the opportunity to __________ [run a food drive/collect used coats/sponsor a rescue dog/whatever it is you do to give back] for __________ [the American Heart Association/Humane Society/whatever organization you support]. It's a privilege to help this organization and my cup is so full! If you're interested in getting involved with __________ [charity or cause] please shoot me a DM.

Tell me in the comments 

My favorite holiday tradition: decorating like no one's watching! Have you decorated your home yet? I love to put up the tree and we always make a day out of it, going to pick one up at __________ [wherever you buy your tree] and then coming home to decorate and watch a classic holiday movie like ___________ [your favorite holiday movie]. 

​Do you have any holiday decorating traditions? 

*If you don't celebrate Christmas, describe the holiday or seasonal tradition you do observe! Lighting a menorah, baking a favorite winter treat, a family sinner over winter break, etc. 

It's the season of giving, and I love to give back to my clients. Today I'm prepping a little something special for the buyers and sellers I've worked with this year to show my gratitude that you selected me to be your agent.

​ 

Let's play a little game:  I am going to share 5 fun facts about myself, but there's a catch: one of them is a lie. Ready?
1.
2.
3.
4.
5.
Which one do you think is the lie?
After you guess it, I challenge you to copy and paste this post into your own feed. Be sure to tag me so I can play 😉

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When I'm not selling real estate this month, you can find me __________ [making batches of my favorite toffee/whipping up my secret limoncello recipe for the neighbors/whatever holiday recipe you love to make -- bonus points if you share the recipe in your caption!].

What is one food or drink that you only have at the holidays and look forward to all year?

**If you're not a cook, talk about an indulgence someone makes for you - share a picture of you with that person/enjoying that recipe and tag them in your post!

Meet __________ [name/identify the people in the photo, i.e. my husband Brad and my pup Henry/my wife Kellie and my three kiddos], also known as my "why." When I became a real estate agent, I had no idea I was choosing a career that would let me provide for my family, have time to for __________ [the kids' sports games, helping with homework, take weekend hikes with the hubby, or something you love to do] and help so many families realize their homeownership dreams. From my family to yours, happy holidays! 🎄

This pandemic is not going to stop me from __________ [the annual neighborhood cookie exchange/going for hot chocolate and walking around to see the neighborhood decorations/another holiday tradition you can still do.

We started doing this in __________ [talk about how your tradition began!] and I'm so happy we can continue it this year. 

Tell me  in the comments: what is one seasonal tradition that you're excited to keep doing this year?

The holiday season hustle is REAL!

​Even though the real estate market is typically quieter this time of year than in the spring or summer, the buyers and sellers on the market right know are Motivated (with a capital M!). 
 
On my agenda today:_________ [share your to do list].

I'm definitely earning that glass of wine [or whatever you drink!] tonight!

​What’s on your to-do list today?