The most important part of your brand on social media is you.
If you want social media to work for you -- help you reach new audiences, earn trust, build relationships, stay top of mind among your clients, and grow your business -- then you need to show up regularly. Social media is a balance between consistency and variety, business and personality.
The content that you post from The Social Broker will only go so far until you are also willing to incorporate bits and pieces of your brand personality into your feeds.
Does that mean you need to hire special photographers to follow you around taking glamour shots? Um, no.
Does it mean you need to take cheesy photos of yourself holding a set of keys and moving boxes? Not in this membership!
Here are some photo suggestions and the accompanying caption templates for you to use throughout the month. Pick 4-5 that feel organic to you and try to do one per week!
The content that you post from The Social Broker will only go so far until you are also willing to incorporate bits and pieces of your brand personality into your feeds.
Does that mean you need to hire special photographers to follow you around taking glamour shots? Um, no.
Does it mean you need to take cheesy photos of yourself holding a set of keys and moving boxes? Not in this membership!
Here are some photo suggestions and the accompanying caption templates for you to use throughout the month. Pick 4-5 that feel organic to you and try to do one per week!
When I sell your home, I treat it as though I am selling my own house. That means I have to get to know your home beyond the age of the appliances and condition of the HVAC system.
Here are three questions you can expect me to ask so that we can create more demand for your home. 1. What do you love best about your home? In my home, I love my __________ [wherever you are in your picture!] because __________. Your favorite space might not be so obvious, so let's make sure we point it out to prospective buyers! 2. Which features in your home have you updated since you bought it? If you put time and effort into picking the perfect granite countertops or refinishing the home's original hardwood floors, we'll definitely want to market that to potential buyers. 3. What will you miss the most about living here?Whether it's the coffee shop around the corner, the neighbors' amazing block parties every summer or the view of the sun setting from the back deck, odds are that potential buyers will fall in love with it too. Tell me: if I were to ask you any of these questions today, what would your answer be1? |
**February 9**
Today is National Pizza Day and there's no way I was going to miss out on pizza from __________ [insert + tag favorite pizza spot!}. I think the __________ [your favorite thing to order] pairs perfectly with a __________ [signed contract/accepted offer/busy day of home showings with my out of town buyer -- tie this back into real estate!]. What is your favorite pizza place? Tag them in the comments! |
REAL TALK: Everyone knows a real estate agent. You probably know several of them, and I'm sure they are really good! I have so many colleagues and friends in the industry who are just awesome.
Here's why it works: because each of us have different experiences perspectives to offer. Today I thought I'd tell you a little bit about how I work that sets me apart from others in my industry: 1) __________ 2) __________ 3) __________ [Tell your audience three things that you do that are unique to YOU. Try to think beyond "communication, trust, dedicated" and think about what is truly unique to you. Are you a night owl and can't sleep until you submit that offer? Do you take your clients out to lunch at their favorite restaurant to celebrate a sale? Share the quirky things that your clients love about you). |
**February 18**
Apparently today is National Drink Wine Day and I think that's as good a day as any to raise a glass of __________ [Stag's Leap Cab/Oregon Pinot Noir/my favorite Italian Pinot Grigio/whatever wine you like]. What's in your glass tonight? |
Welcome, friends -- come on in! I'm here at __________ [address] getting ready to [host an open house/meet a potential buyer for a showing/whatever it is you're doing] and thought I'd take a moment to say hi to those of you who are new here and tell you a few things about myself.
-I’ve been in real estate for _____ [years] and have lived in _____ [town] for _____ years. Before I worked in real estate I __________. -When I'm not selling real estate, you can usually find me __________ [talk about what you love doing and be specific. Instead of "spending time with family" say "my husband and I love to go hiking and bike riding and our favorite trails are X, Y and Z." or "I love to cook and can spend a lot of my spare time reading cookbooks - my favorite is Ottolenghi - and learning how to cook new steak and pasta dishes to pair with my favorite Sonoma Cabernets!." -One thing people are usually surprised to learn about me is that __________ [share a fun fact/something most people don't know - can be a quirk/a like or dislike - something other people might relate to]. -I'm a major __________ [introvert/extrovert]. It works well for real estate because __________ [home means everything to me and I love helping my clients get there/real estate is such a social business - nothing I love more than being around others!]. So tell me: do we have anything in common? DM me or tell me in the comments below! |
**February 20**
Meet __________ [pet name], my _____ year old __________ [breed/pet]. I'm completely obsessed with [him/her] so I think #loveyourpetday is as good a day as any for a proper introduction. __________ [pet name] is __________ [the happiest pup/the sweetest boy/my best friend] and loves to __________ [eat/play/nap in the sun/bark at nothing]. ⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Tell me about your pets! I can't be the only crazy dog mom on here, right!? EXAMPLE POST HERE. |
**February 22**
Salud! I don't know why in the world National Margarita Day would fall on a Monday in February, but I'm going with it! If you're planning to partake in the festivities, here is my favorite margarita recipe (I like it with a little extra line! Ingredients -1½ oz. lime juice (juice from one lime) -¾ oz. pure, organic agave nectar -¾ oz. cold water -1½ oz. Tequila Blanco -Salt (for the rim) Directions: Place a handful of ice cubes in a cocktail shaker and add all four ingredients. Shake vigorously and serve up, chilled in a glass rimmed with salt. Makes one cocktail - enjoy! |
Like so many other industries, real estate has definitely changed a lot over the past year.
Even though I miss getting together in person with colleagues, happy hours with the office and more in-person get- togethers with my clients, I'm so grateful that real estate is essential and that I can do most of my job virtually. Here are a few ways that real estate has changed o over the past year and what you can expect if you're preparing to buy or sell: 💻 EVERYTHING IS VIRTUAL: Who knew that everything from buyer/seller consultations to first showings to closings could take place remotely? 🧴 WE'RE KEEP IT CLEAN! I've never washed my hands as much as I have this year. I always have hand sanitizer and antibacterial wipes on hands for all of my clients and listings. 🏡 HOMES ARE MOVING QUICKLY: Between the pandemic causing more people to stay at home and ultra-low interest rates, there are a lot of buyers on the market! Although every situation and neighborhood is different, many homes are going under contract within days and with multiple offers. |