The most important part of your brand on social media is you.

If you want social media to work for you -- help you reach new audiences, earn trust, build relationships, stay top of mind among your clients, and grow your business -- then you need to show up regularly. Social media is a balance between consistency and variety, business and personality.

The content that you post from The Social Broker will only go so far until you are also willing to incorporate bits and pieces of your brand personality into your feeds.

Does that mean you need to hire special photographers to follow you around taking glamour shots? Um, no.

Does it mean you need to take cheesy photos of yourself holding a set of keys and moving boxes? Not in this membership!

Here are some photo suggestions and the accompanying caption templates for you to use throughout the month. Pick 4-5 that feel organic to you and try to do one per week!

Before I start to work with my clients, I think it is important that we get to know one another.

I will want to hear all about you and ask you questions like why you want to move, what your hobbies are, what you love most about your current home and but first let me tell you a few things about me. ⁣
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I've been a real estate agent for _____ years and my favorite thing about it is __________.
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I've worked with _____  home buyers in the past year and helped _____ home sellers move on to their next chapter.

(Note: if you also help renters, add that in too!). 
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I sell all around __________ [your city/town] but I spend the most time in __________ and whenever I am there, I always stop at __________ [favorite restaurant, coffee shop, lunch pickup spot] for a __________ [favorite order].

If you’re looking to buy or sell this year, I’d love to have an initial conversation to see if we're a fit to work together. Drop me a DM when you're ready to connect

One of the things I love most about __________ [your city] is how each and every neighborhood has its own unique personality. It's hard for me to choose a favorite, but I love __________ [neighborhood]. I can't get enough of __________ [the gorgeous historic buildings/the lakefront views/the restaurants, including my favorite sushi restaurant/whatever you like].

What's your favorite neighborhood -- either to call home or to visit? Tell me why in the comments below.

There's no such thing as "a day in the life of a real estate agent." Every single day is different! One day I could be visiting broker opens to scout properties for my clients and negotiating offers and the next day I could be attending home inspections and creating marketing materials for my upcoming listings.  
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Today, my schedule includes __________, __________, and __________. 

Even when it means working Saturdays and Sundays, there is nothing I love more than filling my days with clients, showings, open houses and hopefully -- signed contracts! 

Is anyone else as excited for 2021 as I am? 🤗 Look, 2020 wasn't all bad! I was able to help _____ families find their new home or move on to their next adventure. But I'm so ready to welcome in a new year and __________, [add a couple of your new year's goals or resolutions].
What are you most looking forward to in 2021?

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Today I'm going to get a little bit personal and tell you the story about how I bought my first home.

I was _____ [in my twenties/newly married/right out of college] and __________ [had been selling real estate for five years and wanted to experience the excitement for myself/had been saving up for a down payment/had just moved to the city and rented for a year].

The top three items on my must list were were __________, __________, and __________ because __________ [outdoor space for entertaining, a guest room so that I could host friends and family from back home and plenty of natural light!]. 
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When you bought your first home, what were your top must-haves?  Weigh in below 👇🏼

Are you a paper planner person or a digital planner person? Even though I practically live on my phone and laptop, I still try to keep myself organized with a paper planner. I swear by the __________ [name the planner you like]. 

Tell me your system for keeping things organized!

Are you still working from home? Even though I'm often out and about with clients, when I am home in my office I love to __________ [get comfy - you can find me in my fuzzy slippers/dress up - it helps me stay focused if I wake up and get ready like I'm going to the office].

​How about you - what is your work from home attire like these days?

Welcome to my home away from home! With all of the time I spend in my car, I'm always looking for good podcasts or books on tape. 

I just finished listening to ___________ [something you recently listened to!].

​Tell me what is next on your playlist!