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MONTHLY (FEED) CONTENT
NOVEMBER 1 - COPY & PASTE
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Can you believe that the holiday season is here? 🦃 I don't know about you, but I'm ready to deck the halls, watch Hallmark movies and bake seasonal treats ... and not necessarily in that order. Now is the time to get a jump on preparing your home for winter so you can relax and enjoy the holiday season.
Here are your monthly homeowner tips (be sure to get started on those holiday cards 📬 early this year!): 🧼 Deep clean your oven 🥫 Clean out the pantry and refrigerator 🧺 Launder throw pillows and blankets 🛋 Replace floor protectors on furniture 🍪 Bake homemade cookies 🛁 Check and repair caulking around tub and showers ❄️ Stock up on any necessary winter supplies 🦃 Plan your menu for Thanksgiving 🛏 Wash bed pillows and linens 🧽 Clean your garbage disposal 📸 Take your family holiday card photos 💐 Add fresh flowers to your home decor 🎁 Buy holiday gift wrapping supplies 💼 Organize your home office ⏰ Turn your clocks back on Sunday, November 7 When do you decorate your home for the holidays? Do you start before or after Thanksgiving? |
NOVEMBER 2 - COPY & PASTE
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Can we just go ahead say that November is one of the best months of the year? Look, I know we're all excited for December but we still have a lot to celebrate this month.
Did you know there was such a thing as National Happy Hour Day? And I have some fun posts up my sleeve for you for Black Friday and Small Business Saturday 🛍 Be sure to head to my profile and tap the three dots at the top-right corner and turn on notifications so you don't miss a thing! Which holiday in November are you most looking forward to? |
NOVEMBER 3 - FILL IN THE BLANK
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The best photographers in _____ [your city] 📸
Did you get those fall family photos taken yet? 🍂 If you still need to book your annual holiday card shoot or need to book an event photographer during the holiday season, then you're in luck, because we have some of the most talented photographers here in _____. Here's who to call next time you need family photographs, professional headshots, branding photographs, wedding or event photography: 📸 _____ is a local photographer and one of the nicest people you'll ever meet! Her photography sessions are efficient, fun and customized to every individual or group. _____ specializes in _____ photography and you can contact her at _____. 📸 _____ is a local photographer and one of the nicest people you'll ever meet! Her photography sessions are efficient, fun and customized to every individual or group. _____ specializes in _____ photography and you can contact her at _____. 📸 _____ is a local photographer and one of the nicest people you'll ever meet! Her photography sessions are efficient, fun and customized to every individual or group. _____ specializes in _____ photography and you can contact her at _____. 📸 _____ is a local photographer and one of the nicest people you'll ever meet! Her photography sessions are efficient, fun and customized to every individual or group. _____ specializes in _____ photography and you can contact her at _____. 📸 _____ is a local photographer and one of the nicest people you'll ever meet! Her photography sessions are efficient, fun and customized to every individual or group. _____ specializes in _____ photography and you can contact her at _____. Did I miss an amazing local photographer? Tell me who I should add to my list! ALTERNATE OPTION -- reach out to your favorite local photographer and interview him/her! You could do an Instagram Collab and introduce them, include a 1-2 sentence about them, and then post a very brief Q+A. You could do this as a live, reel or feed post!
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NOVEMBER 4 - COPY & PASTE
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Q: should I take my home off the market during the holidays?
If you're thinking about selling your home, you're probably wondering "what about the holidays?" If you're not in a hurry to move, it might seem like a better idea to wait until after the holidays are over and list your home in January or February. Here's my take: every situation is different. It would be impossible for me to tell you what to do without knowing the specifics of your situation. But there are some unique advantages when it comes to listing your home during November and December, traditionally thought of as "off-season" for the real estate market. ➡️ Buyer demand is still high. It's not at the level it was this past spring and summer, but interest rates are still low and demand is outpacing supply. ➡️ Buyers tend to be more motivated during this time of year. Most buyers who are looking for homes at this point are ready to make a move, whether it's due to a relocation or expiring lease. ➡️ If you want to get a head start on spring market, we can list your home on the private network to give you a little more flexibility. This means we'll only market it to other agents who are searching for homes for their clients. We may be able to find a buyer for you before the new year without even putting up a 'for sale' sign. We know that some of you are hosting or attending family gatherings for the first time in two years and it might seem like waiting until the spring is the right move. Ultimately, you need to do what is best for your family and if you have any questions, drop me a DM and I would love to help you create a timeline and put a plan in place. |
NOVEMBER 5 - FILL IN THE BLANK
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November is all about being thankful and gratitude is something I try to practice every day. Who wants to join me!?
Here are a few things I am thankful for today and every day: 1. __________. 2. __________. 3. __________. 4. __________. 5. Having a job I love and the best clients 🥰 What are you thankful for this year? |
NOVEMBER 6 - COPY & PASTE
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Is there any other reason to clean your house? 🙃 Comment with an emoji to tell me what I would see if I came over to your house today, unannounced. (don't worry...I won't actually do it!)
PS: If you are getting your home ready for sale or thinking about selling soon, go ahead and swipe to see the pre-sale checklist. I give a version of this to my sellers and I hope you find it helpful! Feel free to DM me if you have any questions. |
NOVEMBER 7 - FILL IN THE BLANK
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🚫 There are no Sunday Scaries here! 🚫 After Sunday showings and open houses, I like to use Sundays to _____ [relax and unwind/prepare for the week ahead]. You can usually find me _____, _____, or _____ [list a few things you typically do on Sundays].
Are you someone who likes to prepare for the week ahead or is Sunday a rest day for you? Tell me in the comments what your plans are for today! |
NOVEMBER 8 - FILL IN THE BLANK
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Sticking with the theme of being grateful this month, I want to talk about something I feel grateful for every single day: living in _____.
Today, I'm sharing a few things with you that I just love about our community: -__________. -__________. -__________. -__________. Do you love where you live? What do you love most about it? |
NOVEMBER 9 - COPY & PASTE
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Stop here for the three things I want every home buyer to know before you start your search ✨
1️⃣ Buying a home can take time. We had a very competitive market last spring with historically low inventory and high demand. Although analysts expect that things will balance out a little bit for 2022, we might still need to get creative and have a bit of patience as we search for your perfect home. It might mean expanding our search radius or considering properties with different features that suit your needs: for example, if you want a four-bedroom home and plan to turn one of the rooms into a home office, maybe a three bedroom plus den will work out perfectly. 2️⃣ You might not fall in love with your home right away. You've probably seen HGTV shows where buyers fall in love with multiple dream homes in one day and social media posts with buyers finding "the one," but in reality, you might see 12 different homes before you decide that the first one you saw was actually your favorite. It's not always love at first sight! In other instances, finding the perfect home requires a little bit of creativity. You have might have to look past a dated kitchen or unfavorable paint colors, to look at the layout, the foundation and the location and think, "could I make this my dream home?" 3️⃣ When you're buying a home, you need to be prepared to move quickly. This means planning ahead as much as possible: getting a pre-approval up front, talking to a lender about your financing options, having all of your paperwork and documents organized and being mentally prepared to commit to the process once you're ready to submit an offer. If you have any questions about the process, drop me a message any time and I would love to schedule an initial conversation with you! |
NOVEMBER 10 - COPY & PASTE
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Getting back to basics today with the definition of a word that every home buyer and seller should know: appreciation.
Formally speaking, appreciation is the rise in the value of an asset, like real estate. It's the opposite of depreciation, which reduces the value of an asset over its useful life. Increases in value can be attributed to interest rate changes, supply and demand changes, or various other reasons. This past year, we've seen home prices appreciate due to limited inventory. But after more than a year of price gains, appreciation is easing slightly across the U.S. (Alternate definition: the incredible gratitude I have for every single one of my amazing clients! 😊) Questions about home pricing in your specific neighborhood? Drop me a message anytime and I'd be happy to run some comps and tell you what your home is worth. |
NOVEMBER 11- COPY & PASTE
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This is the most important thing I'm going to do when I sell your home ⬇️
I create a lifestyle that will allow prospective buyers to picture themselves living in your home. We're not just selling four walls and a roof: we're selling a home -- your home. You've lived there, making memories with your family and we want to play up all the attributes of your home that you've loved, because chances are, new buyers are going to love it too! If you have a huge living room with beautiful bay windows and a fireplace, you can be that we're going to open those curtains, drape a cozy throw over the sofa, and light that fireplace for the open house. If you have a beautiful kitchen perfect for entertaining, we'll set the dining table for a dinner party so that your prospective buyer can imagine their friends and family gathered around celebrating a holiday over a gourmet meal. This is also why we declutter and depersonalize your home as much as possible while we prepare to list it: because we want the buyer to picture the life that they would have in your home if they were to buy it. Tell me: what part of your home do you love the most? |
NOVEMBER 12 - COPY & PASTE
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The reality of buying a home is this: the path to homeownership is never a straight line...and it can be a bumpy road, too!
Here are three of the most common real estate pitfalls...and what to do if they happen. FINANCING FALLS THROUGH If your mortgage loan application is denied, the first thing we'll do is determine the reason so we can find a path forward. That may include increasing the down payment amount or shopping for a different type of loan option. HOME INSPECTION PROBLEMS Every home inspection will uncover issues with a property. Most of the time, they are minor issues, like loose hardware or faulty window seals, but when a home inspector does find a major plumbing, electrical, HVAC or mold issue, the buyer and seller will typically negotiate repairs or credits. TITLE ISSUES Any mark on a home's title can negatively affect the process and even impact a property's ability to be sold. One of the first steps after you make an offer on a property is to run a title report when listing the house or obtaining a loan against property. At the first sight of a potential issue, you should discuss next steps with your attorney. No matter how much we prepare, there are a lot of things in any real estate transaction that are completely beyond our control. Financing issues, appraisal problems and inspection issues are going to come up -- it's all part of the process and I'm going to stick with you every step of the way! |
NOVEMBER 13 - COPY & PASTE
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Hosting your first Thanksgiving is a big undertaking, but I've been there, done that, and I love to share hosting and entertaining tips.
Swipe for some of the my favorite entertaining essentials to bring more fun to your turkey day gathering 🦃🍴🍷 |
NOVEMBER 14 - COPY & PASTE
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Some home design trends will come and go (I'm looking at you Millennial Pink), but other home decor is adaptable, beautiful and classic.
If you want to create a timeless look in your home, swipe to see five beautiful styles that will never be old news. ✨ Open-style shelving ✨ Jute floor coverings ✨ Crisp white subway tile ✨ Neutral color schemes ✨ Natural materials Which of these timeless design elements is your favorite? 🏡 |
NOVEMBER 15 - COPY & PASTE
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Planning for holiday visitors? Think about what you'd expect to find at a five-star hotel and use that as inspiration for the perfect guest room oasis.
Having toured so many occupied and staged homes, I've seen some beautiful guest rooms and have a few quick tips to help you make yours especially cozy during the holiday season. 🧺 Add extra plush accents, like quilted shams, a chunky knit throw blanket, or even a fur or sequined one for a touch of glam. 🧴 Stock the bathroom with essentials like extra toothbrushes and toothpaste, shampoo, conditioner, soap, shower gel, body lotion, and a festive scented candle. 🧥 Be sure there is ample storage -- especially if your guests will have winter gear like coats or boots. 🌲 You don't have to deck all of the halls, but a little seasonal greenery goes a long way toward adding holiday cheer. 👘 Make sure there are plenty of clean, fresh towels on hand. And -- a warm, comfy guest bathrobe to add that extra touch of hotel luxe! Are you hosting guests for the holidays this year or are you traveling? If you're headed out of town, where to? |
NOVEMBER 16 - COPY & PASTE
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Stop here for five mortgage tips that every home buyer needs to know
1️⃣ Check your credit early and often to make sure there are no late or missed payments on your credit report that aren't on your radar. 2️⃣ If you are going to use a gift as part of your down payment, line it up before you start home shopping. Banks will analyze every deposit or withdrawal on your bank account over the past 60 days. 3️⃣ If you are buying a home with a sibling, friend or partner that you aren't married to, be prepared to use the median credit rating of the person with the lower score to determine your interest rate and monthly payment amount. 4️⃣ If you are self-employed -- or if you have any self-employment income -- be prepared to provide your loan officer with an up-to-date P&L statement for your business. 5️⃣ Budget for up to several hundreds of mortgage insurance if you plan to put less than 20% down. You can buy a home with as little as 0% down in some cases, but the bank will require that you pay mortgage insurance until you have built up 20% equity. If you are thinking about buying a home in 2022, shoot me a DM! I'd love to send you my list of preferred lenders and help you begin the pre-approval process for your new home purchase 🥂 |
NOVEMBER 17 - FILL IN THE BLANK
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Calories don't count when it comes to decadent desserts, flaky pastries, and freshly baked bread. At least, that's what I tell myself anytime I'm at _____ [favorite bakery]. Who's with me?
Whether you want to grab a croissant to pair with your morning coffee or a perfect pumpkin pie to bring to Thanksgiving dinner, I love the _____ [item] from _____ [bakery]. Here are a few more bakeries in ____ that are not to be missed: 🥐 ____ 🧁 ____ 🥖 ____ 🍰 ____ 🥧 ____ Tell me: what is your favorite baked treat? What's your favorite bakery in _____? |
NOVEMBER 18 - FILL IN THE BLANK
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How to decorate for the holidays when your home is for sale 🌲✨
Step 1: Clean and declutter before you decorate. If your house is full of furniture and decor, adding holiday cheer can create can create a cluttered appearance. Pack up your everyday before you drag out the holiday bins and be sure to give your home a good, deep clean before you deck the halls. Step 2: Keep it simple! This is the year to keep the "Best Mom Ever" ornaments and the kiddo's art projects in storage and stick to simple, versatile decorations. Think fresh greenery, white lights and a festive candle that smells like cinnamon spices or freshly baked cookies. Step 3: Play up the warmth of your home. Light a fire in the fireplace to evoke those cozy vibes of winter Netflix binges on the sofa, or set a gorgeous holiday table with flowers and the good china to help buyers imagine their own family gathered around a special holiday meal. Step 4: As beautiful as they are, Christmas trees can make your home feel small and cluttered. If you do put a tree up, choose one that fits the space well and doesn't block a walkway or window. Skip homemade ornaments and decorate simply with a single color scheme that matches your home. Step 5: Create curb appeal with fresh greens or an elegant wreath outside. Swap your doormat for a fun and festive seasonal one -- little touches like this signal that you care about and take pride in your home! Oh, and definitely skip the snowman inflatables or blinking lights -- no one wants to buy the Christmas Vacation house! How do you decorate your home for the holidays? Are you doing anything differently this year? |
NOVEMBER 19 - FILL IN THE BLANK
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It's Friday, the holidays are almost here and I want to give a shout-out to a few of my favorite accounts to follow on Instagram.
For interior design inspiration: @_____ @_____ @_____ For delicious food and recipe ideas: @_____ @_____ @_____ My business besties who always inspire me: @_____ @_____ @_____ For local ideas, events and staying in the know: @_____ @_____ @_____ Drop your favorite accounts to follow in the comments and tag them so I can follow them, too! |
NOVEMBER 20 - COPY & PASTE
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This fall, is the perfect time to paint your home -- the weather is mild enough to open the windows and you can spruce up your space before it's time to hunker down for the winter. Along with the annual color trend reports, I'm loving these eye-catching ideas, like contrasting moldings and colorful ceilings. Plus, adding texture to a wall always adds rich dimension to a room.
Check out the top 5 paint trends according to realsimple.com, and tell me in the comments which one you like the best! • Rich shades of green: olive and sage green hues are beautiful on kitchen cabinets, while deeper greens can add a moody but elegant vibe to your dining room. • Contrasting trim work: painting moldings and trim a different color then the walls has become a popular trend this year, whether it's on the baseboards, crown molding, or window trim. • Painted accent ceilings: skip the accent wall and bring wow-factor to your living room with a brightly colored accent ceiling. • Monochrome moments: create a cohesive and consistent look in any room by painting built-in furniture and shelving the same color as the wall. • Textured wall treatments: lime wash, tiered plaster, or even textured wallpaper add interest, texture, and depth to walls. Which of these trends would you want to incorporate in your own home? |
NOVEMBER 21 - COPY & PASTE
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Thanksgiving dinner table conversations can get a little bit...lively. If you want to bypass political talk or dodge the awkward questions from extended relatives, here are 10 conversation-starters to break the ice and keep conversation flowing all night.
-If you could have any job in the world, what would you do? -Which actor would you want to play you in a movie? -What's your favorite holiday movie? -Pretend you just won $5 million. What's the first thing you would buy? -What are you most grateful for, right now, in this moment? -If you could only eat three things for the rest of your life, what would they be? -What’s top of your bucket list? -Rank from best to worst: winter, spring, summer, fall -What was the worst job you ever held and why? -What was the greatest invention, ever? Do you have any other fun icebreakers or conversation starters that you'd add to this list? |
NOVEMBER 22 - FILL IN THE BLANK
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Keep your eyes on the pie 👀 🥧 Do you have a favorite Thanksgiving dessert? I always go right for the __________ [pumpkin pie/apple pie with a big scoop of vanilla ice cream/pecan pie/whatever your favorite holiday dessert is]. Tell me your favorite in the comments!
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NOVEMBER 23 - COPY & PASTE
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Stop here for the three things I want every home seller to know before we go to market ✨
1️⃣ It might be a seller's market, but accurate pricing is still as important as ever. I know the temptation to overprice your home is real when you hear stories about people selling for $50k or $100k over asking this past spring. But pricing your home accurately can actually help you get a better return on your investment: the right price is likely to generate more offers, which can lead to a competitive bidding situation and drive up the price. 2️⃣ You won't always save money by selling your home FSBO. Yes, you won't have to pay an agent commission, but I bring years of experience marketing, pricing, negotiating and staging homes. I can help set you up for success so that you can get the best possible price and be sure we aren't leaving any money on the table. 3️⃣ Online estimates are rarely accurate. If you've been looking at your Zestimate or another online valuation of your home, remember that those are generated by computer algorithms that don't know the whole story. Those computers have never set foot inside your house, so they don't know if you updated the kitchen, replaced the furnace or invested in a new roof. They don't know how well you've maintained your home or what neighborhood amenities might be most attractive to a prospective buyer. If you're wondering what your home is worth let me know and we can do a (free!) comparative market analysis for you to help you plan your real estate future. |
NOVEMBER 24 - CHOOSE A CAPTION
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PICK A PHOTO AND CUSTOMIZE YOUR CAPTION TO THE LETTER BOARD:
Thankful for pie and stretch pants See also: mashed potatoes and gravy. Happy Thanksgiving! Cook, Eat, Nap, Repeat This sums up my weekend plans in a nutshell 😊🦃 How are you spending this holiday? Leftovers are for quitters But seriously, leftovers are the best part of Thanksgiving! What is your favorite Thanksgiving dish to eat the next day? Do you have a fun tradition for eating Thanksgiving leftovers? Give thanks and pass the potatoes Which one do you prefer: 🍠 sweet potatoes or 🥔 mashed potatoes? I say pass them all! Happy Thanksgiving 🦃🍴 |
NOVEMBER 25 - COPY & PASTE / CUSTOMIZE
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It's the season for giving thanks and today I want to tell you how thankful I am to you for being a part of my community and supporting my business. I am so grateful to have the best friends, family, career and of course, the most wonderful clients. From my family to yours, happy Thanksgiving!
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NOVEMBER 26 - FILL IN THE BLANK
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Shopping Local for Black Friday 🛍
I love supporting our local businesses because without shops like _____, _____ and ______, [tag your favorite businesses] ______ [your city] wouldn't be the amazing place it is today! If you're shopping locally today, here are a few spots I recommend: @______ @______ @______ @______ @______ OR, swipe for a few ideas to help you support our small businesses throughout the holiday season (you can do some of them without spending even $1!): -Follow them on Instagram or Facebook -Share one of their social media posts -Leave a positive review on their Facebook or Google Business page. -Tag yourself in a photo at a local business. -Like and comment on their social media posts. Are you shopping local today? Tag your local favorites in the comments so we can all shop local this season! |
NOVEMBER 27 - COPY & PASTE
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This Small Business Saturday, I want to share a few ways that I like to support our local businesses all year round -- not just during the holiday season!
Here are a few ideas to help you support our small businesses -- you can do some of them without even spending $1!): -Follow them on Instagram or Facebook -Share one of their social media posts -Leave a positive review on their Facebook or Google Business page. -Tag yourself in a photo at a local business. -Like and comment on their social media posts. Tag an entrepreneur that you admire in the comments -- I'd love to follow them and show my support! |
NOVEMBER 28 - COPY & PASTE
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Here are two benefits to selling your home during the holiday season. Are you ready?
Even though the housing market typically slows down in December, there are some definite benefits to selling your home during the holiday season. First, buyers have more time to search! This year, people have lots of accrued vacation time that they haven't taken. We are also spending more time at home connected to our devices, which is a perfect time to be online house hunting! In December, buyers on the market also tend to be more motivated. If you're house hunting instead of baking holiday cookies and shopping for gifts, you're probably pretty serious about buying. Sellers who wait to list their homes may miss out on this pool of buyers. What do you think: would you want to move during the holiday season, or would you wait until the spring if you could help it? |
NOVEMBER 29 - COPY & PASTE
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4 tips you need to know before you deck the (outdoor) halls. Decorating the exterior of your home can give it a major curb appeal face lift.
1) Add some fresh winter greenery & pinecones. 2) Swap in a festive doormat. My favorite ones say "Sleigh All Day" or "Home for the Holidays." 3) Decorate with white lights -- and don't go overboard! 4) Before you decorate, clear your porch of any fall debris, like dead leaves, pumpkins and gourds. How do you decorate the outside of your home? Tag me if you've posted any pictures of your decorations - I'd love to see! |
NOVEMBER 30 - COPY & PASTE
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Getting multiple offers on your home sounds like the real estate dream, right?
Well, yes. But it's also a difficult decision to make, so I'm giving you five things to consider if/when you face a multiple offer situation as a seller: ➡️ The highest offer isn't always best. Consider the offer price, but be sure that isn't the deciding factor. ➡️ Take note of any contingencies in the offers. Fewer contingencies = fewer chances for a buyer to back out. ➡️ Consider how the buyer will finance the purchase. Cash offers are typically the most likely to close on time. ➡️ If you need time to find a new home, ask if the buyer will consider a lease-back as part of the contract. ➡️ Consider the "extras" in an offer, like a escalation clause or a closing cost credit towards the sale. What questions do you have for me about multiple offer situations as a seller? How about as a buyer? Drop them in the comments, or DM any time! |
